Lago, Francesca Dal, Crossed Legs in 1930s Shanghai: How "Modern" the Modern Woman? (2000)

Title : Crossed Legs in 1930s Shanghai: How "Modern" the Modern Woman?

Author(s) : Lago, Francesca Dal

Year : 2000

Type : Journal article

Subject : History

Keywords : social;women;gender;

Journal : East Asian History

Number : 19

Start page : 103

End page : 144

Language:Name : English

Support : Print

Abstract : Examines representations of women in Shanghai calendar posters and commercial art during the 1930's. In southern China, these images exclusively portrayed women as the conveyors of modern commercial messages. The configuration of women's bodies and the uses of eroticized poses increasingly linked the acquisition and consumption of luxury with emancipated modernity. Thus, the representation of the "new woman" was the ideal stimulus to new forms of consumption.